Computer Repair Experts in Phoenix, Arizona. my PC Techs Presents:

A hard drive is a small box inside of computer equipment that may contain sensitive information such as usernames, passwords, credit card information, social security numbers, etc. If you are upgrading to a new computer (desktop computer, laptop, office copier, etc.) always remove and destroy the hard drive before selling, donating, or recycling any computer equipment! Failure to destroy the hard drive before giving the computer away could result in sensitive information ending up in the hands of the new owner, who will then be able to copy old files and go through your personal information stored there.

There are many options available if you are looking to dispose of an old hard drive. Some professional destruction methods include:

• Shredding it using a local shredding company
• Taking it to a computer recycling company
• Mailing it to a hard drive destruction specialist
• Bringing it in to a local computer shop that will dispose of it

These methods are ideal, but they usually cost money. Professional destruction of a hard drive could cost $70 or more in some areas! So what is a low cost method to dispose of the hard drive and keep your personal data safe if you are low on funds? Considering you have all the right tools, this method won’t cost you a dime and is a very secure way to get rid of a hard drive while keeping your data secure.

Step 1: Wipe it! Wiping a hard drive in essence destroys the data by writing over it with random characters. There are many free utilities to help, a good one is Active@ KillDisk. You can download the free utility from their website, click: Active@ KillDisk. This free software overwrites all of the data on your old hard drive with random characters and WILL DESTROY ALL OF YOUR DATA! Be sure you have performed a complete backup and have transferred the data from your old hard drive to your new system before wiping it.

Step 2: Remove it! Physically remove the hard drive from the system. This is usually the easy part, you’ll just need a screwdriver and a little patience. Keep in mind that you will still be able to sell or donate the old computer without a hard drive missing, just be sure to let the new owners know in advance that they will need a new hard drive and operating system.

Step 3: Drill it! If you plan on using the old hard drive again, skip this step. Otherwise it’s best to physically destroy the old hard drive just to be 100% certain that the old data is completely destroyed. This step is not only fun, depending on how much personal data you had on the old drive it can also help you sleep better at night.

Wearing protective goggles, gloves, and a dust mask for your mouth and nose take a drill and a metal drill bit to the drive. You’ll want to drill through the drive completely from one side to the other, and you’ll want to do this multiple times. Two important areas for you to drill through are the platters and the controller board. See examples in the below images.

All done!

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Picture yourself standing in a supermarket aisle in front of the canned vegetables. You are making a new recipe tonight and it calls for one can of peas. You have never purchased a can of peas before and don’t have a preferred company or brand of peas in mind, so here you are with thirty different cans of peas in front of you to choose from. Each can has a unique label and manufacturer and most of them are exactly the same price. Which can do you pick up?

Next you walk over to the fruit aisle. You want to make an apple pie for dessert and look through all of the red apples in stock. It appears that some of the apples are old – they are withered and stale looking. The fresh apples are bright, crisp and fresh looking. Which ones do you choose for your pie?

Research has shown time and time again that looks sell. When people are presented with a choice between similar products that are similarly priced and offer similar features, they will almost always select the one with the brighter, more colorful packaging. A colorful, shiny label will always outsell a dull, bland one. A shiny, bright apple will sell faster than old fruit.

Studies are also very clear in identifying the unmatched power of the internet for business marketing. Search engines give your business power to place advertisements for your products and services directly in front of your target customers the moment they are searching for you. Google and Bing are supermarkets for business, and your products can be grouped with others in a similar category, just like cans of peas. Now, imagine a client searching the internet for your product or service, but really they are standing in the supermarket in front of cans of peas. What happens when YOUR can of peas (website) is placed on the shelf in front of them, right next to all of the cans of peas provided by your competitors?

Trying to design a do-it-yourself free website for your company, or going with the cheapest possible web design offering from the kid down the street working from his moms garage, is like one of those pea manufacturers handing a child a crayon and saying “Go ahead, design a label for our peas.” There are certain things that a professional marketing company will know about label design that a child will not. Important details will be missing from the final design such as branding, calls to action (buy these peas now!), ingredient labels, and all of the other secrets that are so important to help a consumer make the decision to purchase.

When a business website is designed by an amateur, cheaply without concern for quality, or by a web design firm that does understand online marketing, guess who buys the peas? No one. You could have the best peas in the entire world. They could be juicier, tastier and softer than all of your competitors peas. None of that will ever matter. Your potential customers will never get far enough along with your product to pick up your can of peas, read the label, or take it home to find out what’s inside. Considering the importance of online marketing to today’s business success, you could miss out on thousands of dollars in new sales. At the extreme, based on what your competitors are doing online, your business could fail due to an inability to compete in your industry.

“Build it and they will come” is absolutely incorrect when it comes to a new website for your business. Business web design and online marketing firms such as my PC Techs give your new website the upper hand. New websites designed by my PC Techs are built using cutting-edge technologies and incorporate the latest in coding and marketing techniques. With a my PC Techs website, you are getting much more than a new website. You get a proven marketing vehicle for your products and services.

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