Excerpts from some thoughts by Matt Cutts on the important release date of Google Instant. Full text posted here:
We try to return relevant, useful results. We try to return your search results really fast. Average users might not notice changes like Caffeine (improved indexing) or a better algorithm to detect hacked sites.
Q: Does Google Instant kill search engine optimization (SEO)?
A: No! Almost every new change at Google generates the question “Will X kill SEO?” Here’s an video I did last year, but it still applies:
Q: Will Google Instant change search engine optimization?
A: I think over time it might. The search results will remain the same for a query, but it’s possible that people will learn to search differently over time.
Finally, Steve Rubel’s headline on Google Instant Makes SEO Irrelevant is too big of a claim to be correct, but the point he makes is that Google Instant includes personalization, and personalization changes SEO. Well, that’s common sense in some regard (see this interview from 2007 where I make that point). But that doesn’t mean that SEO will die. I’ve said it before, but SEO is in many ways about change. The best SEOs recognize, adapt, and even flourish when changes happen.
Q: I don’t like Instant! I’m turning it off!
A: We provide that option right next to the search box, but I’d encourage you to spend some time with it first before you have a knee jerk reaction. Instant is a great way to learn more about things you’re not an expert on, and it can save you time. As the Google Instant page mentions, “If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.” With over a billion searches a day and over a billion users searching each week, that adds up to 350 million hours of user time saved a year. That’s 500+ human lifespans saved a year by this feature if everyone used it. 🙂