Expert Web Design, Online Marketing, SEO and Computer Repair in Phoenix, Arizona

Picture yourself standing in a supermarket aisle in front of the canned vegetables. You are making a new recipe tonight and it calls for one can of peas. You have never purchased a can of peas before and don’t have a preferred company or brand of peas in mind, so here you are with thirty different cans of peas in front of you to choose from. Each can has a unique label and manufacturer and most of them are exactly the same price. Which can do you pick up?

Next you walk over to the fruit aisle. You want to make an apple pie for dessert and look through all of the red apples in stock. It appears that some of the apples are old – they are withered and stale looking. The fresh apples are bright, crisp and fresh looking. Which ones do you choose for your pie?

Research has shown time and time again that looks sell. When people are presented with a choice between similar products that are similarly priced and offer similar features, they will almost always select the one with the brighter, more colorful packaging. A colorful, shiny label will always outsell a dull, bland one. A shiny, bright apple will sell faster than old fruit.

Studies are also very clear in identifying the unmatched power of the internet for business marketing. Search engines give your business power to place advertisements for your products and services directly in front of your target customers the moment they are searching for you. Google and Bing are supermarkets for business, and your products can be grouped with others in a similar category, just like cans of peas. Now, imagine a client searching the internet for your product or service, but really they are standing in the supermarket in front of cans of peas. What happens when YOUR can of peas (website) is placed on the shelf in front of them, right next to all of the cans of peas provided by your competitors?

Trying to design a do-it-yourself free website for your company, or going with the cheapest possible web design offering from the kid down the street working from his moms garage, is like one of those pea manufacturers handing a child a crayon and saying “Go ahead, design a label for our peas.” There are certain things that a professional marketing company will know about label design that a child will not. Important details will be missing from the final design such as branding, calls to action (buy these peas now!), ingredient labels, and all of the other secrets that are so important to help a consumer make the decision to purchase.

When a business website is designed by an amateur, cheaply without concern for quality, or by a web design firm that does understand online marketing, guess who buys the peas? No one. You could have the best peas in the entire world. They could be juicier, tastier and softer than all of your competitors peas. None of that will ever matter. Your potential customers will never get far enough along with your product to pick up your can of peas, read the label, or take it home to find out what’s inside. Considering the importance of online marketing to today’s business success, you could miss out on thousands of dollars in new sales. At the extreme, based on what your competitors are doing online, your business could fail due to an inability to compete in your industry.

“Build it and they will come” is absolutely incorrect when it comes to a new website for your business. Business web design and online marketing firms such as my PC Techs give your new website the upper hand. New websites designed by my PC Techs are built using cutting-edge technologies and incorporate the latest in coding and marketing techniques. With a my PC Techs website, you are getting much more than a new website. You get a proven marketing vehicle for your products and services.

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A recent TechRepublic poll confirms what we have known all along, Dell produces the highest quality laptops available.
http://www.zdnet.com/blog/btl/acer-makes-the-shoddiest-laptops-say-it-professionals/37747

HP follows close second in the poll which was recently presented to a group of IT professionals. My findings follow closely with the results of the poll, we always recommend Dell first and HP second for new laptop purchases. Dell provides a slightly higher quality of hardware than HP, but in my opinion HP provides a slightly higher quality of support. You can’t go wrong with either.

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For those of you that just can’t Tweet enough, Twitter has followed Facebook’s lead and has created a new Tweet Button for the internet. Similar to the way many news articles now offer a button to “Recommend” a page, Twitter’s Tweet Button will allow website users to Tweet and share content.

The following websites have already integrated the new Tweet Button. Expect to see many, many more soon.

AddThis
Arizona Republic/azcentral.com
Ask.com
CBS Interactive
CNN.com
Cracked.com
Detroit Free Press
eHow.com
Eventbrite
Gawker Media
HuffingtonPost.com
Hulu
LIVESTRONG.com
Redfin
SFGate.com
ShareThis
Sky News
The Cincinnati Enquirer
The Des Moines Register
The Indianapolis Star
The Onion
The Tennessean
Threadless
TIME.com
TV Guide
USA TODAY
WordPress.com
WUSA 9
Yardbarker
YouTube

Take a look at this mashable video for a demonstration of how it works:
http://mashable.com/2010/08/12/tweet-button-official/

Now to start working on my own version of a Wordpress interface for this.

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Mr. AutoGlass is the premier windshield and vehicle glass replacement company for Phoenix, Arizona. Chips and cracks in your glass? No problem! Mr. AutoGlass employs expert vehicle glass technicians and uses only the highest quality replacement glass for results that will impress you. Most major automotive insurance policies in Arizona include glass replacement coverage, so if you’ve got a chip or crack in your window don’t wait. Visit Mr. AutoGlass at his new website, www.mrautoglass.com/contact.php, and give our friend Bruce Stevens and his professional team a call today.

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From InfoWorld:

IT spending has shown some hefty recovery after the economic travails of previous years. According to research from IDC, global sales of software and hardware have recovered from the low point of the recession and, consequently, the analysis company has revised its spending forecasts for the year.

According to the research, services expenditure is set to rise two percent, software spending by four percent and hardware spending by a whopping 11 percent. IDC is projecting an overall increase in expenditure of six percent.

Read more http://www.infoworld.com/d/the-industry-standard/global-it-spending-set-rise-947?source=rss_infoworld_news

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