Posts Tagged ‘web design’
Take a look at our newsletter for August, 2010. What’s inside:
- A 20% off coupon for Computer Repair
- A 20% off coupon for web design and development
- A 20% off coupon for SEO and online marketing
- Featured website project, Mr. AutoGlass
- Yahoo now powered by Bing
- Positioning your website for success, useful SEO tips for small business
Picture yourself standing in a supermarket aisle in front of the canned vegetables. You are making a new recipe tonight and it calls for one can of peas. You have never purchased a can of peas before and don’t have a preferred company or brand of peas in mind, so here you are with thirty different cans of peas in front of you to choose from. Each can has a unique label and manufacturer and most of them are exactly the same price. Which can do you pick up?
Next you walk over to the fruit aisle. You want to make an apple pie for dessert and look through all of the red apples in stock. It appears that some of the apples are old – they are withered and stale looking. The fresh apples are bright, crisp and fresh looking. Which ones do you choose for your pie?
Research has shown time and time again that looks sell. When people are presented with a choice between similar products that are similarly priced and offer similar features, they will almost always select the one with the brighter, more colorful packaging. A colorful, shiny label will always outsell a dull, bland one. A shiny, bright apple will sell faster than old fruit.
Studies are also very clear in identifying the unmatched power of the internet for business marketing. Search engines give your business power to place advertisements for your products and services directly in front of your target customers the moment they are searching for you. Google and Bing are supermarkets for business, and your products can be grouped with others in a similar category, just like cans of peas. Now, imagine a client searching the internet for your product or service, but really they are standing in the supermarket in front of cans of peas. What happens when YOUR can of peas (website) is placed on the shelf in front of them, right next to all of the cans of peas provided by your competitors?
Trying to design a do-it-yourself free website for your company, or going with the cheapest possible web design offering from the kid down the street working from his moms garage, is like one of those pea manufacturers handing a child a crayon and saying “Go ahead, design a label for our peas.” There are certain things that a professional marketing company will know about label design that a child will not. Important details will be missing from the final design such as branding, calls to action (buy these peas now!), ingredient labels, and all of the other secrets that are so important to help a consumer make the decision to purchase.
When a business website is designed by an amateur, cheaply without concern for quality, or by a web design firm that does understand online marketing, guess who buys the peas? No one. You could have the best peas in the entire world. They could be juicier, tastier and softer than all of your competitors peas. None of that will ever matter. Your potential customers will never get far enough along with your product to pick up your can of peas, read the label, or take it home to find out what’s inside. Considering the importance of online marketing to today’s business success, you could miss out on thousands of dollars in new sales. At the extreme, based on what your competitors are doing online, your business could fail due to an inability to compete in your industry.
“Build it and they will come” is absolutely incorrect when it comes to a new website for your business. Business web design and online marketing firms such as my PC Techs give your new website the upper hand. New websites designed by my PC Techs are built using cutting-edge technologies and incorporate the latest in coding and marketing techniques. With a my PC Techs website, you are getting much more than a new website. You get a proven marketing vehicle for your products and services.
We are excited about our latest client testimonials for computer repair and website services, take a look at what recent clients had to say about us:
"Andre and team–thanks for a beautiful website. Love it!!"
"My wife and I are very satisfied with the work that my PC Techs completed on our computers. Our son is in Afghanistan and we use Skype to see and talk to him, but I was having trouble with it. It was impotant for us to get it corrected, so when your tech came out and solved the problem we were grateful."
Arizona Youth & Family Services, Inc.
"my PC Techs provided us with exceptional customer service, excellent quality and a great price for our new website."
We meet many business owners each week who provide a wide variety of products and services to the Phoenix metro area. Despite the quality of the products and services they offer, their sales and profits have declined significantly over the past several years. It’s easy to blame the recession, and most of us have been hit hard. Sales are still down during this slow recovery and many businesses are still struggling.
Can internet marketing and social networking boost profitability while reducing marketing costs? It can! Social networking can help you form relationships with clients and is a viable addition to your marketing toolbox. But social networking is far from a cure-all and it does not stand alone as the most effective way to power growth. Fine-tuning your web presence is key. The my PC Techs competent team of web professionals working together can develop a successful marketing campaign for your business. From literally stacks of resumes, we carefully select our team members, and only hire experts with many years of proven hands-on experience and proven success in the field, ready to help you grow your business. Our website solutions division has:
- Web designers
- Web developers
- SEO specialists
- Social media gurus
- Web project managers
- Web copywriters
my PC Techs provides proven internet marketing solutions and cutting-edge technologies that will grow your business and increase your sales. Rather than dealing with the confusion of using multiple technology partners who are often unavailable when YOU need them, my PC Techs works hard to provide you with a single, responsive point of contact for ALL of your website and business technology needs. Get started today and experience real results for as little as $900!
Call our office at (602) 456-0150 and mention this newsletter to receive a 20% discount on computer repair and IT services or a free website consultation.
For more information about internet marketing and to read more about my PC Techs happenings in June, click here.