Posts Tagged ‘seo’
Take a look at our newsletter for August, 2010. What’s inside:
- A 20% off coupon for Computer Repair
- A 20% off coupon for web design and development
- A 20% off coupon for SEO and online marketing
- Featured website project, Mr. AutoGlass
- Yahoo now powered by Bing
- Positioning your website for success, useful SEO tips for small business
As a business owner, you were probably quick to identify the need for a properly designed and well maintained company website, one that will provide your business with affordable marketing opportunities, help increase sales, and generate new business. You may have gone one step further, establishing a blog with the hopes that frequent posting to the blog will lead to increased exposure of your products and services to new clients. Blogs are invaluable tools for company employees, allowing them to post new articles, videos, press releases, and pages to a website. However, very few businesses are given proper advice or support when it comes to efficient ways to use a blog for business growth, sales, and lead generation.
There is a clear divide that most businesses face when it comes to internet marketing. Most companies find themselves, knowingly or not, increasing the amount of time and effort spent marketing online without generating any significant increase in relevant traffic that will result in new sales. This problem is mostly due to the fragmentation of the website services industry. When you hire a website design and development firm, there is a very good chance that the firm does not understand the importance of internet marketing. They may setup your blog in such a way that it’s practically worthless for the real power and purpose of blogging, which is website traffic and lead generation. Conversely, when employing an internet marketing solution or trying to do it internally, many of the people actually working on your online marketing lack proper website design and web development knowledge. You may, again, find yourself with blog content that does nothing more than take up space and does not result in exposure for your business.
The biggest culprits behind wasted blogging efforts are the online, free blog solutions. Many companies are either sold a free solution by improperly trained website and internet marketing companies or ask employees to establish them, not realizing the loss of productivity that will result. Free blog solutions lack several key benefits that properly developed and integrated blogs do not. Important tools, such as automatic link distribution and site cross-linking are typically not available. The bulk of your product, services, and marketing materials are generally not visible to visitors who click through to read an article on an external blog. Additionally, the majority of free blogs are hosted outside of the company domain and fail to provide fresh content associated with your website, which is extremely important and valuable for a company when it comes to search engine positioning.
Secondary blogs on free solutions, established outside of your company domain with alternative content, can be beneficial for SEO and page rank purposes. However, the primary blog for your business should always be properly hosted on your own website domain, linked correctly from your website navigation, and completely integrated into your existing website. If the URL to your website starts with a URL similar to www.azmassageforwellness.com, your main company blog should be referenced from within a sub-directory of that site, such as www.azmassageforwellness.com/blog. It should also be developed using recent, feature-rich blogging solutions such as the open source blog application WordPress. Finally, the blog should be a total integration, with blog pages sharing few differences in heading, navigation, and footer from your main website. Website developers that realize the importance of page rank, relevancy and online marketing will follow these guidelines to integrate blog solutions for your company that provide a deep set of features and support easy to use Plugins for SEO and link automation.
The reason all of this is important deals with the way search engines index and rank your website. When going through the pages on your site, a properly integrated blog appears to a search engine as part of your website. Every post that is made through the blog becomes an additional page of content for ranking purposes. Search engines love fresh content. The more fresh content you have, the more relevant your website appears to search engines and you will rank higher in search results and generate more new business as a result. It takes time, but after 100 or 200 good blog posts, your website should begin to see some significant benefit in search engines.
There are additional factors to consider when posting to a blog, outside the scope of this article, which are important to consider. A good internet marketing solution will provide you with training and will support your efforts by identifying effective keywords to use in posts. You should be provided tips that will help establish your blog in the community, giving you recognition as an expert in your field. Your website team should help you to identify ways to distribute your content and get your blog posts linked out to other websites. Finally, there should be a good level of customer support and interaction between you and the website team that designed your blog, so that you understand the most effective ways to utilize your blog and get the most value from your time invested.
A properly developed and utilized blog can be the most effective tool available for you to generate traffic and increase search engine positioning for your website. If you haven’t already, be sure to search for and consult with a comprehensive website design, development, and internet marketing firm. One that can provide a variety of effective solutions that work together to increase sales for your business.
We are pleased to welcome Sabrina Pellegrino as the new Customer Care Specialist in the my PC Techs office. Sabrina brings with her a wealth of customer service experience having worked in this capacity for over 18 years. She looks forward to providing you with exceptional service, a helping hand and a smile whenever you call the office.
In addition, we now have a new telephone number to provide you with better care. We will be able to help you faster than ever before by providing you a special number utilizing a multiple line system. Be sure to update your contacts in Outlook and phone book entries in your cell phone with this new number to take advantage of our rapid response system.
New Number: (602) 456-0150
Email Address: firstname.lastname@example.org
Read more about my PC Techs happenings in April by clicking on this link:
By Andre Morris, my PC Techs
Microsoft’s latest operating system, Windows 7, will be available for purchase on October 22, 2009. Released just in time for holiday shopping, it has been priced to sell, with pricing set lower than equivalent Windows Vista editions. This article highlights 7 compelling reasons to spend your hard earned dollars on a Windows 7 upgrade this holiday season.
Reason 7: It looks and responds better than XP and Vista.
The user interface has been improved with Windows 7, leaving a cleaner, more functional look than previous Microsoft operating systems. Aero Peek is one of the exciting new user interface features. It changes the way you view windows by leaving all open windows transparent except the one you’re currently using. The re-designed taskbar makes it possible to display more information in less space. Windows 7 also introduces new touch and gesture functionality, making common tasks more intuitive. As an added bonus, Microsoft has included a library of colorful, innovative desktop wallpapers with this release. Windows 7 produces better graphics that are more pleasing to the eye without slowing your computer down.
Reason 6: Enjoy a longer laptop battery life.
Windows 7 uses even less energy to run on a laptop battery than did Windows Vista and Windows XP. With improved power management tools and power optimizations in the Windows 7 code, you’ll be able to watch longer movies, work longer and get more use from your laptop while traveling. This is great news for those of us who are tired of being forced to carry two laptop batteries just to have enough power for a cross-country flight.
Reason 5: Libraries of information make organizing simple.
Microsoft Libraries have made it easier for you to organize all of the information on your computer in one place. Rather than requiring users to save all their information in the “My Documents” folder, Windows 7 recognizes that documents, pictures and other important files will frequently reside in several different folders spread across different physical drives. Libraries allow you to group these files and folders in a single easy-to-view interface. For example, you can take all of the pictures in your “My Pictures” folder and combine them with pictures stored on an external USB backup drive and other pictures stored on another computer on your network. You will then be able to group, sort and view all of these images in one place as if they resided in a single folder.
Reason 4: Touch screens simplify your work.
Several years ago at technology trade shows, exhibitors were introducing their own next generation touch screen products. The new touch screen features embedded into Windows 7 will allow computers to catch up with features currently found only on the iPhone and similar hand-held devices. Don’t be surprised to see laptop and netbook computers that will soon eliminate existing mouse and pointer devices in favor of a touch screen interface. Microsoft insists that touch screens will be a large part of computing in the future and they have cemented their support for it with Windows 7.
Reason 3: It’s faster.
People who do most of their work on a computer expect it to be fast enough to get their job done quickly. Vista was slow and Microsoft learned early on that speed was the single biggest reason Vista users later downgraded back to Windows XP. It’s no wonder Vista wasn’t the success Microsoft had hoped for. Microsoft has spent a lot of time making Windows 7 faster for common functions, in some cases even faster than Windows XP. But Windows 7 isn’t only about work; even serious computer gamers will be happy with this release.
Reason 2: You won’t need to buy a new computer.
With previous releases of XP and Vista, Microsoft expected consumers to wait for a new computer system before upgrading the operating system. Most people had no other choice, as their old computer hardware could not efficiently handle the upgrade. Windows 7 is different. Most computers sold in the last few years will be able to run Windows 7 adequately. You will be able to purchase the Windows 7 upgrade and install it to your existing computer without the same slowdown issues that many people experienced when upgrading from XP to Vista or from 2000 to XP. You’ll even be able to install and run Windows 7 on slower netbook computers with speeds comparable to existing XP netbook performance.
- Windows 7 incorporates new innovations. If you’re still using XP, you’re stuck with the limitations of technology developed eight years ago.
- Initial reviews have shown Windows 7 to be well designed with fewer bugs. If you’re using Vista, you still experience several bugs and issues no matter what you’ve done to patch and tweak the operating system.
- Microsoft has set the bar high with Windows 7, providing next generation features that you won’t find in any other operating system combined with improved core applications and the same legendary Windows device support and ease of use found in previous Windows versions.
Overall, many new features come loaded with Windows 7 that make it easier to find what you’re looking for and faster to get your job done. Microsoft has somehow found a way to incorporate new features while improving upon the look of Windows Vista, all while utilizing far fewer resources than Vista.
Microsoft put forth extra effort with Windows 7 and it shows. It’s starting to look like the 2009 holiday season will be a happy one for Microsoft…and users of Windows 7.
For more information about Windows 7, visit the Microsoft Windows Vista website at www.microsoft.com/windows/windows-7/.
Andre Morris (www.facebook.com/my.PC.Techs) is the President of my PC Techs, a Phoenix on site computer repair and website design company that stands by its promise: Technology you can trust. Support you can afford. They offer expert business and residential IT support, website services and SEO at very affordable pricing. For questions about Windows 7 or any other technology issue, please contact my PC Techs at (602) 692-6423, email email@example.com or visit their website at www.mypctechs.com.